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Page published: August 2026 · Black Friday 2026: Friday 27 November · Cyber Monday: 30 November · Last checked: 15 October 2026
Black Friday 2026 — 27 November
Best Black Friday Pushchair Deals 2026 — UK
A bad pushchair at 40% off is still a bad purchase. This page covers which brands have historically discounted at Black Friday, what kind of savings to expect based on previous years, and — as 2026 offers go live — verified deals with our editorial view on whether they’re worth it.
Should you wait for Black Friday?
If you need the pushchair before November, buy the right model when you need it. If your baby is due in winter and you’ve already chosen your model, Black Friday can be worth waiting for — but only for a genuine saving on the pushchair you already wanted. Don’t buy a different pushchair because it’s discounted.
Mark’s take — MyPushchair founder since 2006
My take on Black Friday pushchair deals
When MyPushchair launched in 2006, Black Friday wasn’t a thing in the UK. It crept in during the 2010s — I remember Amazon and Asda being early movers — and it’s taken a while for the pushchair market to follow. But genuine deals do exist. In 2025, Mamas & Papas ran a verified Ocarro 2 bundle saving up to £574.98, and iCandy offered up to £400 off the Peach 7 with a Cocoon. Those are real savings on pushchairs we rate. I’m a Yorkshireman — we like to keep our money in our pocket, but we also like a bargain and we can sniff one out a mile away. This page is my attempt to separate the genuine deals from the marketing noise. Bookmark it and tell a friend who’s expecting — the deals tracker updates from now until Cyber Monday.
🔔 Deals tracker — checked 15 October 2026
Early 2026 offers are live — but not everything in a Black Friday category is a Black Friday deal.
John Lewis says its 2026 Black Friday savings will start appearing from 29 October, and its Black Friday pushchair category is already live. Much of what’s in it is clearance: John Lewis’s own product pages label the iCandy Orange 4 bundle and the previous-generation Peach 7 bundle “Reduced To Clear”, not Black Friday deals. Until 19 October an extra 10% off takes the Orange 4 to £719.10 in Black and Pistachio (was £1,099) and the Peach 7 Pushchair & Accessories Bundle to £674.10 in Truffle (was £1,249). iCandy has the Orange 4 at £799 in its outlet. Lesters Nurseryworld’s Black Friday section has grown to more than 550 products, but most pushchairs in it are at full price. Its £869 Bugaboo Fox 5 Renew in Dark Cherry is a sale price that isn’t in that section. Bugaboo’s own outlet lists the Fox 5 Renew in Moon Grey even lower at £824.25 (25% off), but it was still showing as out of stock on 14 October. UK Baby Centre has the UPPAbaby Vista V3 pushchair and carrycot at £499.99 in Savannah. Silver Cross says its 2026 Black Friday sale is coming soon, and Mamas & Papas has confirmed its Black Friday event returns this year. Natural Baby Shower’s Black Friday page offers early access and promises prices that won’t be beaten on the day, but it hasn’t announced dates or pushchair offers yet. Joolz says its Black Friday offers are on the way but hasn’t given dates.
We check every price rather than assume everything in a Black Friday category is a Black Friday saving. Clearance stock, previous models and “worth £X” bundle values often sit alongside genuine seasonal offers, and we’ll tell you which is which.
Verified current offer · clearance, not a confirmed Black Friday deal · John Lewis price ends 19 October · checked 15 October 2026
iCandy Orange 4 Pushchair Bundle — from £719.10 (was £1,099)
Best price we’ve found: £719.10 at John Lewis in Black and Pistachio (Black rechecked on 15 October). That’s its “Reduced To Clear” price of £799 with an extra 10% off, which John Lewis says runs until 19 October 2026. Glacier is still £799 there. iCandy has the same bundle at £799 and has moved the Orange 4 bundles into its outlet. Its product page shows that price for all six colours, but some show pre-order or out-of-stock messages, so check the colour you want. Natural Baby Shower lists its Orange 4 bundles as a Green October offer, not Black Friday. Our view: a real saving on a pushchair we rate: £379.90 off at John Lewis until 19 October, or £300 off at iCandy. It’s a current sale, not a confirmed Black Friday offer. Last Black Friday iCandy took up to £350 off an Orange 4 bundle with Cocoon, so it’s not a like-for-like comparison, but if your baby isn’t due until the new year it may be worth waiting to see what November brings. If you need it now, £719.10 at John Lewis is the price to beat until 19 October; after that, £799 is still a good price. See all our iCandy reviews →
Verified current offer · clearance of a previous model, not a confirmed Black Friday deal · John Lewis price ends 19 October · checked 14 October 2026
iCandy Peach 7 Pushchair & Accessories Bundle — £674.10 (was £1,249)
Best price we’ve found: £674.10 at John Lewis in Truffle when we checked on 14 October. That’s its “Reduced To Clear” price of £749 with an extra 10% off, which John Lewis says runs until 19 October 2026. The bundle includes the Peach 7 pushchair and carrycot, car seat adaptors, rain cover, an iCandy changing bag, Duo-Pod, parasol, cup holder and sunshade. It doesn’t include a car seat. John Lewis also lists it in Porcini, so check the price in that colour. iCandy is clearing the Peach 7 in its own outlet, labelled “Last Chance”: the Peach 7 STUDIO pushchair and carrycot is £699 (was £1,299) without the accessories, and the STUDIO Complete Bundle is £799 (was £1,450, low stock). Our view: the Peach 8 has replaced the Peach 7, so this is end-of-line stock, not a Black Friday price. If you’d rather save than have the latest model, £674.10 with the carrycot and accessories is a big saving. It’s only at that price until 19 October, and clearance stock doesn’t come back once it’s gone. Read our Peach 8 review →
Verified current offers · not confirmed Black Friday deals · selected colours only · checked 14 October 2026
Bugaboo Fox 5 Renew — from £869 in stock (was £1,099)
Lowest price you can buy: £869 for Dark Cherry at Lesters Nurseryworld, in stock with dispatch within one working day. Bugaboo’s own outlet lists Moon Grey (graphite chassis) at £824.25, 25% off, but it was still showing as out of stock on 14 October. Bugaboo also lists Dark Cherry at £879.20 (20% off), with mixed stock messages. Lesters’ £869 Dark Cherry isn’t in its Black Friday section, and none of these is described as a Black Friday offer, so we’re treating them all as current sales. Other colours are still at full price at most retailers, and single-colour outlet reductions usually mean stock is being cleared, so this isn’t a Black Friday cut across the range. Need a car seat too? At our 11 October check, Natural Baby Shower had the Fox 5 Renew + Cybex Cloud T travel system at £1,129.35 (regular price £1,370.90), labelled a Green October offer and low stock. That’s the lowest Fox 5 Renew travel-system price we’ve found, but check whether the ISOFIX base is included in the option you choose. Want the accessories? Lesters had the Dark Cherry Essential Bundle (pushchair plus footmuff, backpack, seat liner, parasol, cup holder and raincover) at £1,199, in stock when we checked on 14 October, the lowest Fox 5 Renew accessory bundle we’ve found. Its £1,513.75 RRP is a “worth” value for the items combined, not a previous selling price. At our 11 October check, Natural Baby Shower’s Fox 5 Renew Complete Pushchair Bundle was £1,275 in eight colours. Our view: the Fox 5 Renew is the updated version of the Fox 5 we reviewed. If you like Dark Cherry, £230 off a current Bugaboo is a real saving. Moon Grey is cheaper still if Bugaboo restocks it. If you want another colour, wait and see what Bugaboo does for Black Friday. Read our Fox 5 review →
Verified current offer · not a confirmed Black Friday deal · checked 10 October 2026
Silver Cross Clic 2 stroller — £225 (was £295)
Best price we’ve found: £225 at Silver Cross in all four colours (Conifer, Latte, Cobble and Space), and the same at John Lewis in Conifer. That’s £70 off. It’s an ordinary sale rather than a Black Friday offer, and the lower price has been around for a while, so treat £225 as the price to beat in November rather than a new cut. If you want the footmuff too, Silver Cross’s stroller and footmuff bundle is £305 (was £375). Our view: at £225 the Clic 2 is much closer in price to cheaper compact strollers, so compare it with them before you buy.
Check the Clic 2 at Silver Cross →Watch the retailers’ Black Friday pages:
We verify each deal before adding it and note the date checked. Prices change quickly — always check the retailer’s page before you buy.
What each brand has done at Black Friday — and what we’re watching for 2026
The “previous pattern” column is based on earlier years’ Black Friday behaviour. The 2026 status column shows what we found at our last check on 14 October 2026, and we’ll keep updating it as offers are confirmed.
← Swipe to see full table on mobile
| Brand | Previous Black Friday pattern | 2026 status | Where to watch |
|---|---|---|---|
| Bugaboo | Yes — Bugaboo has run Black Friday and Cyber Monday promotions in the UK and maintains an official UK Black Friday page. Outlet discounts and bundle offers have appeared in previous years. | No official Bugaboo Black Friday offer yet. Fox 5 Renew from £869 in Dark Cherry at Lesters, in stock (a current sale, not in Lesters’ Black Friday section). Bugaboo’s outlet lists Moon Grey at £824.25 (out of stock on 14 October) and Dark Cherry at £879.20 | NBS, Bugaboo direct, Lesters, John Lewis |
| Mamas & Papas | In 2025, ran up to 40% off pushchair bundles throughout November — including an Ocarro 2 bundle saving up to £574.98. | Event confirmed for 2026; pushchair deals not yet revealed | M&P direct, NBS, John Lewis |
| iCandy | In 2025, iCandy ran bundle deals including up to £400 off the Peach 7 with Cocoon and up to £350 off the Orange 4 with Cocoon. Bundle deals rather than straight price cuts — the saving is on the combined package. These are 2025 figures; 2026 not yet confirmed. | Orange 4 bundle £719.10 at John Lewis in Black and Pistachio until 19 October (“Reduced To Clear” plus an extra 10%); £799 at iCandy (now in its outlet) and as a Green October offer at NBS. Previous-generation Peach 7 Pushchair & Accessories Bundle £674.10 at John Lewis in Truffle until 19 October (clearance), or from £699 in iCandy’s outlet. No official Black Friday offer yet | iCandy direct, NBS, John Lewis, M&P |
| Silver Cross | Bundle deals rather than straight price cuts at Black Friday. Reef and Dune models have appeared in retailer promotions. | Sale “coming soon”; early Black Friday section live. Clic 2 £225 (was £295) in all colours — ordinary sale, not Black Friday | John Lewis, NBS, Silver Cross direct |
| Stokke YOYO | Has appeared in NBS Black Friday retailer promotions. We’ll track actual 2026 offers rather than predict whether a discount materialises. | No Black Friday offer yet. The new YOYO⁵ is coming to the UK from £429, so the YOYO³ is now the previous model; NBS has the YOYO³ Newborn Pack to Toddler Bundle at £379 as a current offer | NBS, specialist retailers |
| Cybex | Libelle and other Cybex models have appeared in previous Black Friday retailer promotions at NBS and Cybex direct. | Not yet confirmed | NBS, Cybex direct |
| Joolz | Joolz pushchairs, including the Aer+, have appeared in NBS and specialist retailer Black Friday promotions previously. | Black Friday page live — offers “still to come”, no dates given | NBS, specialist retailers |
| Joie | Budget-friendly brand that discounts throughout the year — Black Friday deals exist but may be less exceptional than premium brands since prices are lower to begin with. | Not yet confirmed | Amazon, Argos, John Lewis |
| UPPAbaby | In previous years, NBS has offered up to 20% off UPPAbaby Vista V3 — one of the few times UPPAbaby sees meaningful discounts in the UK. | No Black Friday offer yet. Current Autumn Sale at UK Baby Centre (Savannah): Vista V3 pushchair and carrycot £499.99, £695 with Maxi-Cosi CabrioFix i-Size and base, or £849.99 with Cybex Cloud T and base. NBS £1,099.95 for pushchair and carrycot | NBS primarily |
| Cosatto | Has offered deep discounts at Black Friday in previous years. Worth watching if Cosatto’s distinctive styling appeals. | Not yet confirmed | Cosatto direct, Amazon |
Does Bugaboo do Black Friday?
Yes. Bugaboo has run Black Friday and Cyber Monday promotions in the UK in previous years. When we checked on 14 October 2026, its UK Black Friday page still had no 2026 offers. Bugaboo’s current reductions are in its outlet.
The Bugaboo models we’re watching include the Fox 5 Renew, Butterfly 2, Dragonfly and Donkey 6. Our existing Fox 5 review covers the earlier model. See the Fox 5 review and Butterfly 2 review. In early October, John Lewis’s Black Friday range already included the Dragonfly in a “reduced to clear” colour (Forest Green, £449 on 14 October, seat only with no carrycot) and Fox 5 Renew bundles priced against a “worth” value. Neither is a straight Black Friday price cut on a current model — which is exactly what to check before you buy.
On 14 October, Bugaboo’s own outlet listed the updated Fox 5 Renew in Moon Grey at £824.25 (was £1,099) and Dark Cherry at £879.20, but Moon Grey was still showing as out of stock. Lesters Nurseryworld had Dark Cherry at £869, in stock, as an ordinary sale price rather than in its Black Friday section. Lesters also had the Dark Cherry Essential Bundle at £1,199, in stock. On the same day, John Lewis had the Black Essential Bundle at £1,245.05, and its Black Friday category listed the Cocoa Brown and Fern Green Essential Bundles at about £1,340–£1,347. The John Lewis bundles are priced against a “worth” value of about £1,510–£1,560 rather than a previous selling price. Their bundle list names a rain and sun parasol but not a separate raincover, which Lesters includes. At our 11 October check, Natural Baby Shower had its Fox 5 Renew Complete Pushchair Bundle at £1,275 and its Fox 5 Renew + Cloud T travel system at £1,129.35 as a Green October offer. When individual colours are reduced in a brand’s own outlet, they’re usually being cleared, so treat these as good prices on those colours rather than a sign of what Bugaboo’s Black Friday will bring.
Watch Bugaboo deals at Natural Baby Shower →Does iCandy do Black Friday?
Yes. In 2025, iCandy ran bundle deals including up to £400 off the Peach 7 with Cocoon and up to £350 off the Orange 4 with Cocoon. iCandy hasn’t announced any 2026 Black Friday offers yet (checked 14 October 2026).
There’s already money off, though. On 14 October, iCandy listed the Orange 4 Pushchair Bundle at £799 (was £1,099), a £300 saving, and the Orange 4 bundles have now moved into iCandy’s outlet. The £799 price shows for all six colours, but some show pre-order or out-of-stock messages, so check the colour you want. John Lewis is cheaper for now: £719.10 in Black and Pistachio until 19 October, after an extra 10% off its “Reduced To Clear” lines. Neither is a confirmed Black Friday 2026 offer, so treat them as benchmarks for November. The previous-generation Peach 7 is being cleared too. The cheapest we’ve found is John Lewis’s Peach 7 Pushchair & Accessories Bundle (pushchair, carrycot and accessories) at £674.10 in Truffle until 19 October, after its extra 10% off. iCandy’s outlet has the Peach 7 STUDIO pushchair and carrycot at £699 without the accessories, and the STUDIO Complete Bundle at £799. It’s worth a look if you’d rather save than have the latest model. The Pip is in iCandy’s outlet as well, at £299 (was £429) in Limestone and Sunset.
The iCandy models we’re watching are the Peach 8, Core 2, Orange 4 and Pip.
Black Friday travel system deals — check what’s in the bundle
Many of the biggest Black Friday “savings” are on travel system bundles. Some are excellent — Mamas & Papas’ 2025 Ocarro 2 bundle saved up to £574.98 and included the carrycot and car seat most parents need anyway. Others pad the saving with things you’d never have bought. Before you buy a bundle, check:
- The car seat: does it fit your car, and is the ISOFIX base included or extra?
- Carrycot or cocoon: a full carrycot and a cocoon aren’t the same thing — check which you’re getting and what the manufacturer says about overnight sleep.
- The pushchair on its own: what does it cost without the bundle? If the saving is mostly on accessories, the pushchair itself may not be discounted.
- The extras: a “free” footmuff or cup holder isn’t a saving if you didn’t need it.
How to spot a genuine Black Friday pushchair deal
Pushchair Black Friday deals are sometimes genuine and sometimes not. Here’s what to check before you buy.
✓ Signs of a genuine deal
- Compare the Black Friday price with the product’s normal selling price over the preceding weeks and months — not simply the retailer’s displayed ‘was’ price
- Multiple retailers are showing similar prices simultaneously
- The discount is on the pushchair itself, not only accessories bundled with it
- The retailer has a solid returns policy if something goes wrong
- The deal applies to a current-season model, not a colourway being cleared
✗ Watch out for
- A high ‘was’ price can make a discount appear larger than the saving against the product’s usual selling price
- Bundle “savings” that include accessories you wouldn’t have bought anyway
- Last-season colourways being cleared rather than current models discounted
- Unknown retailers with no track record on baby products
- Urgency tactics — genuine deals don’t need a 2-hour countdown timer
Our honest advice on timing
If you need a pushchair before November, buy the right model now. A pushchair you need now isn’t worth delaying for a Black Friday deal that might not materialise — and the right pushchair for your life is more important than a discount on the wrong one.
Some models hold their price more consistently than others, so don’t delay an essential purchase purely in the hope of a large Black Friday discount. We’ll track actual 2026 offers here rather than assume a particular model will be reduced.
If your baby is due in January or February 2027 and you’ve already decided what you want, Black Friday is worth watching — particularly for Mamas & Papas and iCandy bundle deals where savings in 2025 were substantial and verifiable.
Pushchairs we’re watching for 2026 deals
These are the pushchairs we’d be watching for genuine deals on, based on our reviews and previous Black Friday behaviour. 2026 deal status will be updated as offers are confirmed.
Bugaboo Fox 5 Renew — premium all-terrain
From £869 in stock (Dark Cherry, Lesters). Moon Grey is listed at £824.25 at Bugaboo but was out of stock on 14 October.The Fox 5 Renew updates the Fox 5 we reviewed, one of the best all-terrain pushchairs available in the UK. Bugaboo has previously participated in Black Friday promotions. If a confirmed deal appears this November it’s worth serious consideration.
Read our earlier Bugaboo Fox 5 review →iCandy Peach 8 — premium family pushchair
2026 deal: Not confirmedIn 2025, iCandy offered up to £400 off the Peach 7 with Cocoon. The current Peach 8 is a serious pushchair that grows to a tandem double, so it’s one we’re watching closely for a genuine 2026 bundle deal. If you don’t need the latest model, the previous Peach 7 is being cleared: £674.10 for the pushchair, carrycot and accessories bundle at John Lewis until 19 October (see the deals tracker above).
Read our iCandy Peach 8 review →Mamas & Papas Ocarro 2 — all-terrain value
2026 deal: Not confirmedIn 2025, Mamas & Papas offered up to 40% off pushchair bundles at Black Friday, with an Ocarro 2 bundle saving up to £574.98 including carrycot and car seat. A substantial verified Black Friday pushchair deal in 2025.
Read our Ocarro 2 review →Bugaboo Butterfly 2 — compact travel
2026 deal: Not confirmedOne of the fastest folds we’ve tested. Designed for cabin travel — though airline rules vary so check your carrier. If Bugaboo participates in Black Friday 2026 promotions, the Butterfly 2 is one to watch for parents who need compact and capable.
Read our Bugaboo Butterfly 2 review →Silver Cross Reef 2 — premium all-terrain
2026 deal: Not confirmedSilver Cross tends to run bundle deals rather than straight price cuts. The Reef 2 is a genuinely premium all-terrain pushchair with a 5-year warranty. If a bundle deal materialises it represents strong long-term value — though we’ll need to verify the saving is on the pushchair itself, not just bundled accessories.
Read our Silver Cross Reef 2 review →UPPAbaby Vista V3 — grows from one child to three
2026 deal: Not confirmedIn previous years, NBS has offered up to 20% off UPPAbaby — a notable UK discount for a brand that is often sold close to full price. We’ve now reviewed the Vista V3: a well-built pushchair that grows with your family, carrying three with the RumbleSeat and PiggyBack board — but it’s wide, heavy and expensive. It was £1,099.95 with carrycot at Natural Baby Shower when we checked on 11 October. The lowest prices we’ve found are in UK Baby Centre’s Autumn Sale, which has three different Savannah packages, so compare like for like. On 14 October, the pushchair and carrycot (with rain and bug shields and a storage bag) was £499.99 (reference price £1,099.99), in stock with a “running out fast” warning. At our 13 October check, it was £695 with a Maxi-Cosi CabrioFix i-Size car seat and base (was £1,269.95), and £849.99 with a Cybex Cloud T car seat and Base T (was £1,499.95). Both were in stock with a low-stock warning. These are the benchmarks any Black Friday deal needs to beat, starting with £499.99 for the pushchair and carrycot. The “was” prices are the retailer’s own reference figures and the lowest prices are on Savannah, so check the colour and exactly what’s included before you buy. Pushchair + carrycot: £499.99 at UK Baby Centre → Buy it because a second child is part of the plan, not just because it’s discounted.
Read our UPPAbaby Vista V3 review → · Peach 8 vs Vista V3 →Not sure which pushchair you want yet?
Work out the right pushchair for your life first — then watch for deals on that specific model. A discounted pushchair that doesn’t suit you is still a mistake.
Frequently asked questions
When is Black Friday 2026?
Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November. Deals increasingly start much earlier: John Lewis says its 2026 Black Friday savings will begin appearing from 29 October. We’ll track pushchair offers as they go live rather than assume every early sale price is a Black Friday deal.
Do pushchair prices actually drop at Black Friday?
For some premium brands, yes — Black Friday is one of the few times in the year when genuine discounts appear. In 2025, Mamas & Papas ran up to 40% off pushchair bundles, including an Ocarro 2 bundle saving up to £574.98. However, always compare the Black Friday price against the product’s normal selling price over recent weeks, not just the retailer’s displayed ‘was’ figure. A high ‘was’ price can make a discount appear larger than the actual saving.
Is it better to buy a pushchair on Black Friday or wait for January sales?
Black Friday often brings broader retailer promotions, while January sales can be more focused on remaining stock, discontinued colours or specific models. Which is better depends on the pushchair and retailer. We wouldn’t delay an essential purchase solely for either — buy the right pushchair when you need it.
Which pushchair brands have discounted at Black Friday?
Mamas & Papas ran substantial pushchair-bundle discounts in 2025, and major premium brands including Bugaboo have regularly participated in seasonal promotions. UPPAbaby has appeared at NBS with up to 20% off in previous years. The exact 2026 offers won’t be known until retailers announce them — we’ll confirm deals here as they go live.
Where are the best Black Friday pushchair deals in the UK?
Natural Baby Shower (NBS), John Lewis and major brand-direct stores are retailers we’ll monitor for 2026 Black Friday pushchair offers. Mamas & Papas direct has offered some of the deepest discounts on their own range. Amazon carries some brands but is not the primary source for premium pushchair deals in the UK.
About this guide
Mark founded MyPushchair.co.uk in 2006. Every pushchair featured on this page is one we’ve reviewed personally — and where it’s specification only, we say so. We don’t recommend pushchairs we’d steer you away from at full price simply because they’re discounted. Offers are added with their check date, classification and our editorial view on whether the saving is genuine.
Mark Hartshorne · Founder, MyPushchair.co.uk · How we review pushchairs →
Spotted a confirmed deal we’ve missed? Get in touch — we’ll verify and add it.